“In the modern world, trademarks are very common. And they are protected. The trademark for marketing the holy name is the causeless mercy of Caitanya Mahaprabhu, Lord Gauranga. In this Age of Kali, it is not possible to achieve the pure holy name without chanting the names of the Pancha-Tattva prior to chanting the Hare Krishna maha-mantra.
Whoever wants to market the holy name must be a sincere follower of the Lord and distribute the name under Gauranga’s brand name, or process, of chanting. Many people chant Hare Krishna maha-mantra, but true followers of Lord Caitanya are especially empowered by His mercy.”
HH Jayapataka Swami From the book: Sri Godruma Kalpatavi
Courtesy: ISKCON Congregational Development Ministry