During this life we should actually render devotional service to Krishna. So this was of course revealed by Lord Caitanya in His later life. We can do anything for Krishna that we never lose. But whatever we do materially it is not going to last.
Of course we will be swept away in the whirlpool when the whole thing becomes successful in a life to achieve fame, power, things like money and sense gratification and then before long our life is finished and then we are cast in to another birth and another situation. And whatever we have done was for… all finished.
So the real thing is whatever we do for Krishna whatever time the person chants hare Krishna every service they do that they don’t lose. That stays with them. This is to their benefit.
If you read Krishna or Prabupada’s books, people by simply reading those books they will become so benefitted that we cannot imagine. That is the eternal benefit. Like that, Srila Prabhupada wants us to give out one’s mercy let people be eternally benefited.
Of course people are so focused on the temporary sense gratification and it’s related activities that they may not wish to appreciate what is the value of this spiritual activity. They don’t realize what is the value of your temporary sense gratification like going up on the Ferris wheel, you will be spending a buck for ten minutes and come down. You’re not going to be there long.
This is the real value. This you’ll never lose, you see. They are almost like children. They don’t have any vision of the whole spectrum of life. Therefore they are just playing with their very limited vision like children.HH Jayapataka Swami Lecture: Srimad Bhagavatam 2.10.43 October 12th, 1982