“In the Caitanya Caritamrita, Lord Caitanya expressed that He wanted to see everyone receive the mercy of the Holy Name and also the fruit of love of Godhead. But He was concerned that alone He would not be able to reach everyone; thus he ordered everyone to assist Him. “I am the only gardener, ” He said. ” How many places can I go? How many fruits can I pick and distribute?” (CC Adi 9.34)
Srila Prabhupada established a trademark for the International Society for Krishna Consciousness: “ISKCON”. He stated that ISKCON is a branch of Caitanya Mahaprabhu’s tree. When devotees use the trademark ISKCON it is synonymous with “Gauranga” as mentioned by Srila Bhaktivinoda Thakura.
The instruction is that preachers should work under the shelter of Lord Caitanya and His bona fide representative. All devotees should understand that we are members Lord Caitanya’s sankirtana movement and are simply acting on His behalf.
If one does not strictly follow the orders of the previous acaryas, his potency to preach will diminish and ultimately be lost. “Counterfeit goods” signifies the quality of preaching that ultimately produces mixed, or impure bhakti, whereas “Genuine goods” indicates pure devotional service.”HH Jayapataka Swami From the book: Godruma Kalpatavi
Courtesy: ISKCON Congregational Development Ministry