“To awaken conditioned souls to their eternal position as a servitor of the Lord, preachers meet with many adventures and challenges. Five hundred years ago, Lord Caitanya’s movement went through similar trials. To become an ‘employee’ of ISKCON’s Nama Hatta program means to assume a role in the Lord’s transcendental pastimes. That part, however humble it may be, is directly linked to Caitanya Mahaprabhu’s eternal sankirtana movement.

Participating in these activities is preparation for being transferred to the Lord’s pastimes in Goloka Vrindavana. By Caitanya Mahaprabhu’s mercy, we do not have to wait until we reach the spiritual world before getting the sublime nectar of the sankirtana movement. We can taste the nectar even while living in this world, simply by following the principles given by Lord Caitanya and thoroughly explained by Srila Prabhupada. The marketplace of the Holy Name is there as a service for everyone.”

“Srila Bhaktivinod Thakura establishes that all activities must be executed according to the rules and regulations given by the chief trader, Lord Nithyananda Prabhu, or by His representatives at the head office.

Just as Lord Nithyananda setup a system with rules and regulations, Srila Prabhupada founded the worldwide ISKCON movement – with specific rules and regulations, a Governing Body Commission (GBC), temple residents, and so forth – so that the marketing and preaching of the Hare Krishna mantra would progress smoothly and cooperatively in a coordinated manner.

Here it is said that all goods should be received with authorization. Therefore anyone who preaches should be authorized by his spiritual master and the disciplic succession. All Nama Hattas and congregational preachers should be connected to ISKCON, thus always receiving Srila Prabhupada’s blessings. One should not desire to be independent from this society of Krishna’s devotees.“

“In the modern world, trademarks are very common. And they are protected. The trademark for marketing the holy name is the causeless mercy of Caitanya Mahaprabhu, Lord Gauranga. In this Age of Kali, it is not possible to achieve the pure holy name without chanting the names of the Pancha-Tattva prior to chanting the Hare Krishna maha-mantra.

Whoever wants to market the holy name must be a sincere follower of the Lord and distribute the name under Gauranga’s brand name, or  process, of chanting. Many people chant Hare Krishna maha-mantra, but true followers of Lord Caitanya are especially empowered by His mercy.”

“In America, some companies offer rebate coupons. This means that after a person has purchased the particular product, he is mailed a cheque of, say, twenty percent of what he had paid, or sent some other offer. But whatever price one pays in the market of the holy name, he receives a rebate of many, many times that amount.

Srila Bhaktivinoda Thakura is describing the Supreme Bargain. In the material world we give our love and faith to people, but they can hardly reciprocate a fraction of what is given. Sometimes our loved ones might even cause us harm. Here Bhaktivinoda Thakura explains that if we give our faith to Krishna, then not only will we be reimbursed the equavalent, but we will actually get back many times that amount. So why we hesitate?”