“Srila Bhaktivinoda Thakura personally accepted this position of  jhadudara, which literally means ‘sweeper’. Why did he assume that position? Because as a spiritual master, Bhaktivinoda Thakura wanted to ‘keep the market clean’.

In other words, spiritual masters and spiritual leaders must be constantly vigilant that philosophy and activities are kept in line with the tradition of the Krishna Consciousness movement, based on sadhu, sastra and Guru. Leaders have the responsibility to keep out dirt – speculations and contaminations – from Nama Hatta preaching.”

“Preachers who distribute the process of chanting the Hare Krishna Mahamantra are specifically banned from asking money for mantras. Some yogis sell mantras, and even certain sampradayas in India have basic, fixed price for diksa and mantras.

Here Srila Bhaktivinoda Thakura exposes this practice as a disqualification. Actually the Holy Name is priceless – so how can any price be attributed to it? The point is to avoid commercializing the chanting of the holy name. Nama Hatta preaching is a great opportunity for receiving the mercy of Chaitanya Mahaprabhu and spreading it to others. The reward that a devotee should aspire for is the priceless mercy of Lord Caitanya, not any mundane remuneration.

Having forbidden the asking for money for mantras, Bhaktivinoda Thakura does not restrict the acceptance of voluntary donations given in accordance with the customs of varnashrama society. Sannyasis, vanaprastas, brahmacharis, and brahmana grihastas are authorized to receive donations, which should be given voluntarily and according to the donor’s desire.

Guru-Dakshina is also authorized. Actually Bhaktivinoda Thakura makes the point that is it beneficial for the disciple, at the time of receiving the mantra, to donate to his guru.”

“In the Caitanya Caritamrita, Lord Caitanya expressed that He wanted to see everyone receive the mercy of the Holy Name and also the fruit of love of Godhead. But He was concerned that alone He would not be able to reach everyone; thus he ordered everyone to assist Him. “I am the only gardener, ” He said. ” How many places can I go? How many fruits can I pick and distribute?” (CC Adi 9.34)

Srila Prabhupada established a trademark for the International Society for Krishna Consciousness: “ISKCON”. He stated that ISKCON is a branch of Caitanya Mahaprabhu’s tree. When devotees use the trademark ISKCON it is synonymous with “Gauranga” as mentioned by Srila Bhaktivinoda Thakura.

The instruction is that preachers should work under the shelter of Lord Caitanya and His bona fide representative. All devotees should understand that we are members Lord Caitanya’s sankirtana movement and are simply acting on His behalf.

If one does not strictly follow the orders of the previous acaryas, his potency to preach will diminish and ultimately be lost. “Counterfeit goods” signifies the quality of preaching that ultimately produces mixed, or impure bhakti, whereas “Genuine goods” indicates pure devotional service.”

“Srila Bhaktivinod Thakura establishes that all activities must be executed according to the rules and regulations given by the chief trader, Lord Nithyananda Prabhu, or by His representatives at the head office.

Just as Lord Nithyananda setup a system with rules and regulations, Srila Prabhupada founded the worldwide ISKCON movement – with specific rules and regulations, a Governing Body Commission (GBC), temple residents, and so forth – so that the marketing and preaching of the Hare Krishna mantra would progress smoothly and cooperatively in a coordinated manner.

Here it is said that all goods should be received with authorization. Therefore anyone who preaches should be authorized by his spiritual master and the disciplic succession. All Nama Hattas and congregational preachers should be connected to ISKCON, thus always receiving Srila Prabhupada’s blessings. One should not desire to be independent from this society of Krishna’s devotees.“

“In America, some companies offer rebate coupons. This means that after a person has purchased the particular product, he is mailed a cheque of, say, twenty percent of what he had paid, or sent some other offer. But whatever price one pays in the market of the holy name, he receives a rebate of many, many times that amount.

Srila Bhaktivinoda Thakura is describing the Supreme Bargain. In the material world we give our love and faith to people, but they can hardly reciprocate a fraction of what is given. Sometimes our loved ones might even cause us harm. Here Bhaktivinoda Thakura explains that if we give our faith to Krishna, then not only will we be reimbursed the equavalent, but we will actually get back many times that amount. So why we hesitate?”

“The mercy of Lord Caitanya and Lord Nithyananda decends through Their devotees. Devotees who have received krsna-prema by the mercy of Sri Caitanya Mahaprabhu are able to distribute this love of Godhead. Srila Bhaktivinoda Thakura illustrates this process by using the analogy: ‘the transcendental marketplace of the Lord.

In compliance with Lord Caitanya’s order, everyone must accept Krishna consciousness and also share it with others. According to individual capacity, everyone should become a vehicle for spreading the hold name of Krishna. It is not a stereotyped process. Anyone can do it under the guidance of a bona fide spiritual master, who functions as the representative of Lord Nithyananda, the original spiritual master.“