“ Nowadays the word ‘Avatara‘ has become very cheap in some parts of India. Although Krishna had said in the Bhagavad Gita, yada yada hi dharmasya – glanir bhavati bharata . . . sambhavami yuge yuge” – He will come in every yuga, we see that in India there are about a few dozens of avataras.
Instead of coming once in a yuga, once in a millennium, once in a century, once in a decade or a year, they are coming in every hour, every minute, every second. NEW AVATARAS!!! Of course these are not real avataras.
Practically speaking, the people in the West might not think about this phenomenon so much, but we have been quite surprised as to how many avatars are running around in India today, with no credentials at all, but still presenting them to be avatara. If they have some deformity of the body, they might not declare themselves to be avatara, but if they have a little mystic power or magical ability, they can be an avatara.
Actually the criteria for accepting an avatara are based on 3 things.
1. The first is the prediction of the Vedas, for Vedas predict the real incarnation.
2. The second is the extraordinary quality of the person: they should match up with the prediction in the Vedas.
3. The third is that they will do things, which are extraordinary which normally no one can do.
The third criteria is something all these avatara try to do, They do something extraordinary and claim themselves to be an avatara.”
Courtesy: Mathuradesh Publications